Let's Get Movin' OKC!

2012 is off to a great start!!!! More things are going on than I can describe.. all pointing in the right direction!!

Already scheduled to talk 12+ times about Social Media/Email Marketing. I dig speaking... but often times get bored with just explaining why businesses should utilize:

Twitter

Facebook

LinkedIN

Youtube

Yes, there are a ton more social networks out there but I am ready for Oklahoma to get into the new stuff... when its still ACTUALLY new....

I am talking Google + at least! A cool new way to interact on a personal and professional level.

I am also looking into how businesses can use Pinterest to promote their business and products!!!

We will get there slowly but surly.. Just taking more time than I want!

Follow me on Google + (Social Media Mack) and Pinterest (TessMackOKC)

- TLM

2011 Recap

What a year!!!!

Social Media Mack was super blessed this year reaching milestones and making business better for everyone!

Here is a recap of some of the things that happen:

CEO, Tess Mack named "40 under 40" class of 2011 by Oklahoma Magazine

Click Here for Video

Social Media Mack celebrated its 2 year anniversary at the Colcord Hotel

• Social Media Mack became a certified Minority Owned Business in the state of Oklahoma

• Celebrated a one year anniversary with 2 different clients

• Social Media Mack became a certified partner with Constant Contact Nationwide Email Marketing

• Launched "Social Media Bootcamp" a organizational social media training that has been adopted by several organization/chambers in the state of Oklahoma.

Sure there are some other things, but these are the good parts. We hope everyone has a fantastic 2012!

We are striving to do more than ever!

5 excuse as to why businesses don't use Social Media

Being in the Social Media field almost two years has really let me see things from a business prospective. When the recession hit, people were getting laid off and companies were cutting their budgets.... Advertising budgets that is.

Advertising is a big part of if your business will succeed or fail. You gotta spend money to make money. This scenario becomes interesting because start-ups usually don't have alot of capital to begin with.

This is where the creative mind shall come into play.

Business owners give me excuses as to why they are not on Twitter or even Facebook. I have complied a list of the TOP 5 EXCUSES AS TO WHY BUSINESSES DON'T USE SOCIAL MEDIA.

5- "It's too time consuming"- OK... so you have a point, it takes some time. There is a thing I like to call a schedule that works really well and can even keep your organized. Schedule time everyday to work on your SM.

4- "I don't want to get farmville requests" - Well .... it can not be guaranteed that you won't get requests but you could IGNORE them.... works every time.

3- "Security is not tight enough" - I hear this often. People don't want their identities to be stolen or don't want others to know where they live. You can change your settings... what information you choose to share with the world is YOUR choice

2- "It won't work for the industry I am in" - NOT TRUE. Social Media can work for anyone. You might have to get creative with your content, but there is something for everyone.

1- "I don't know how to use it" - Well now I have just the answer for you... training classes. There are several people who give tutorials and classes all over the country. From conferences, to one on one, you can learn with the style that fits you best.

Check out our training classes on our website: http://www.socialmediamack.com/social_media_university

Start using social networking... NOW!

Social Media Quality vs Quantity

Social media: Quality vs Quantity has come up quite often in the past couple of week. I recently had my own run in with this controversial topic and felt inclined to set the record straight.

Visiting with a potentital client last week, he posed the question: "how realistic is it to have 100,000 fans on a business Facebook page in a 12 month period"?

My answer to him was.... Let me check on that. Not wanting to say something that I would later want to take back, I went home, did some research and this is what I came up with....

Quantity vs Qualitative objectives like those related with corporate reputation or conversations relevancy require a particular measurement approach.

If you are questioning which is more effective, begin asking closed questions to benchmark the brand:

Within our sector/product category, are we part of conversations?

Are we compared with our competitors?

To measure Social Media success, we may ask:

Were we able to build better relationships with our key audiences?

Are we participating in conversations where we previously weren’t?

Is our brand keeping still running monologue or is it moving to a meaningful dialogue with customers?

These questions begin to put every thing in place and it was clear that quality prevails.

In terms of social media you can focus on ROI, but that's result. Rapport, trust, leadership and relationships drives those results. - @shanegibson

Southern Hospitality

Social Networks are not just for "keeping up with people" or advertising your local business.

It's about the relationships.

That is not being said because my company specializes in social advertising and we want to "persuade." The camaraderie that social networks allow you to have is the bottom line.

These networks (Twitter, Facebook, LinkedIn ect) have kept individuals in the loop about lunch get-together's, mixers, volunteer opportunities, giveaways, for-sales, help wanted, or maybe just a support forum.

Watching my own account the other day, I began reading my real-time feed and saw that a local chef was having car trouble. It being late at night, calling every contact in his phone probably crossed his mind but perhaps didn't want to bother them.

So, he tweets "in need of jumper cables" and gave his location. Astoundingly, several "tweeps" responded and eventually someone met him and gave him a hand.

It is nice to see people coming together to help each other using the one device most of the world is already using.

What is the world coming to when grandma has Facebook?

Save the Ta-Ta's: OKC's Pink Party

People from all over the state came together Friday night for the OKC Pink Party Tweet- Up at Put a Cork in It Winery.

October is Breast Cancer Awareness month and people all over the United States have united to benefit the Susan G. Koman Foundation.

The Komen Foundation has raised over $1.3 billion for research, education and health services, making it the largest breast cancer charity in the world.

Put a Cork in It, Bricktown’s Winery had a perfect location for supporters to meet one another and taste a variety of wines.

Located at 115 E California on the lower level, Put a Cork In It is right on the canal and is Bricktown’s best kept secret.

The Pink Party was all it said it would be, and more. With more shades of pink then you could count, Breast Cancer survivors and supports alike participated in wine tasting, door prize give away, and networking.

Event Organizers; Jennifer Harper and Justin Sanchez promoted the event on Twitter for days and even continued to send updates as the event was in progress.

Local business such as Samuel Gordon, Jinxy Cakes, Heaven on Earth Photography, Edmond Active, Which Which?, Designing Diva Interiors, Cedarburg Square and Sparkle Internet Image Solutions, Put A Cork In It and Irma's Burgers were more than happy to donate their time or services for the event.

A great time was had by all and money was raised for an amazing cause. Oklahoma will continue to spread the word about breast cancer, so do your part!

What is this "Social Networking" thing?

Many questions arise when the words "Social Networking" is mentioned in conversation. Most people don't understand or have no clue how to go about setting up a social network account. 

Here is a brief explanation from digizen.org of what social networking is and how it can work for you and your business. 

Social networking services” refers here to a wide-range of rapidly developing services tools and practices. 

Social networking services can be broadly defined as Internet- or mobile-device-based social spaces designed to facilitate communication, collaboration and content sharing across networks of contacts.

Social networking services allow users to manage, build and represent their social networks online. Services usually (but not always) include other individuals; they might also include the profiles of events, companies, even political parties. They may let you add anyone in the network as your friend or contact, or they might ask both parties to agree all connections.

Social networking services typically support the public display of networks, although they may offer privacy restrictions or facilitate closed communities. Permissions are a very important feature of most social networking services. They allow members and groups to control who can access their profiles, information, connections and spaces, as well as determining degrees of access. 

Get connected with today's world. For info on how I can help manage your social networking accounts email: tmack4774@aol.com

"All you need is Twitter....."

Let the truth be known that you secretly play air guitar in your living room to Yellow Submarine when you get home from work, but don't worry that won't have to be the case for long.

With the Rock Band: Beetles version making its debut, it only logical to check out the game for the first time at OKC's September 10th Tweet up.

OKC Tweet up's are a way to meet people you have connected with via Twitter. Usually, you connect with someone online after you have met them in person, but this event gives people the opportunity to meet beyond cyberspace.

 A 140 characters can only be used for so long. This event is the time to meet face to face.

Located on the second floor of Nonna's Euro-American Ristorante, Purple Bar is the scene for this month's meet up. This sheek bar with unique lighting provides a cozy and great meeting spot.   

Twitter has hit the ground running in 2009. The site has recently saved lives in medical procedures, informed people about inclimate weather and even got someone out of jail.  

Guest speakers, door prizes and networking are all going to take place at this upcoming event.

Oh, and don't forget a lil bit of Rock Band action too!

More and more businesses are leaning towards social networking and Twitter is a great place to start.

Register at http://www.okctweetup.com to be a part of Twitter history. 

It's all about who you know..

Networking can be done in a few ways.

Twitter, Facebook, Text, Email, Myspace, Linked In Etc. But they all serve one purpose:

Meeting new people!

Introducing yourself to new people can be your friend or enemy. Today, I found that luck was on my side.

Met a decent amount of professional people that own businesses, work for the state, and even aspiring authors.

Oklahoma professionals are very helpful and intuitive to what people that are unemployed need.

A recent statistic that was brought to my attention is: for every one job in the state of Oklahoma there are eight people that want it.

This is contrary to the one job for every 16 people in Detroit.

People from 21 to 65 are unemployed these days. Thus, where networking comes into play.

It's not what you know, It's who you know.

SO CAL

Trying to enjoy my last few days in my home state. 

Things have been great!!! Having plans everyday and staying up all night. I could live this life forever, and if you mess with me I just might. 

Reno, NV is expecting me to fly in next Wednesday and then the world will be at my feet. 

Fully recovered almost and back to my normal eating and drinking habits (almost) my pocketbook has increasingly gotten thin and being unemployed is great but having no money is no bueno. 

Hopefully my financial issues will come to an end but until then the hi-life I shall lead. 

Follow me on Twitter to get a play by play of what is going on with me. 

Peace and love. 

TWITTER

hey guys.. follow me on twitter

 http://twitter.com/partygurl405

Should be fun