Social media: Quality vs Quantity has come up quite often in the past couple of week. I recently had my own run in with this controversial topic and felt inclined to set the record straight.
Within our sector/product category, are we part of conversations?
Are we compared with our competitors?
To measure Social Media success, we may ask:
Were we able to build better relationships with our key audiences?
Are we participating in conversations where we previously weren’t?
Is our brand keeping still running monologue or is it moving to a meaningful dialogue with customers?
These questions begin to put every thing in place and it was clear that quality prevails.
In terms of social media you can focus on ROI, but that's result. Rapport, trust, leadership and relationships drives those results. - @shanegibson
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